November 9, 2024


Camera innovation seems to have hit a plateau. New cameras often repurpose existing features rather than introducing groundbreaking technology. This trend raises questions about the future of camera development and what it means for users.

Coming to you from Manny Ortiz, this insightful video dives into the current state of camera innovation. Ortiz discusses how recent releases, such as the Canon EOS R5 Mark II, lack originality and mostly recycle features from older models. He points out that the camera industry has been in a state of stagnation for several years, with new models offering incremental improvements rather than significant advancements. 

Ortiz notes that the Nikon Z6 III, despite being praised for its impressive specifications, does not bring any real innovation to the table. Instead, it improves upon the Z6 II by incorporating features from higher-end cameras, all packed into a $2,500 price tag. This strategy of enhancing existing models with borrowed features is prevalent across the industry. It shows how manufacturers can create buzz and maintain sales without investing heavily in new technology. This approach can leave you wondering if it’s worth spending money on new releases or if older models suffice.

Ortiz emphasizes that the lack of innovation is not limited to Canon but is a widespread issue affecting all major brands, including Sony and Nikon. He argues that the focus has shifted from technological breakthroughs to user experience and minor refinements. For example, Sony’s introduction of the global shutter in the a9 III marks a step towards future innovation, but significant improvements are still needed. This shift indicates that we might not see radical changes in the near term, but rather a continued trend of incremental updates and enhancements.

Another point Ortiz makes is the stagnation in image quality and sensor technology. He highlights that cameras like the original Sony a7R, released a decade ago, still hold up well against modern models in terms of image quality. While there have been improvements, they are not as substantial as they once were. The emphasis on faster readout speeds and AI-driven autofocus improvements are examples of how innovation is more focused on refining existing capabilities rather than introducing new ones.

Ortiz also touches on the growing integration of video features in still cameras, further blurring the lines between different types of equipment. He mentions that mirrorless cameras are increasingly adopting features from cinema cameras, making them more versatile but not necessarily more innovative. This trend could shape the future of camera technology, where multifunctional devices become the norm. Check out the video above for the full rundown from Ortiz.





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